I call this “The Jerry Maguire Rule” because, if you saw the movie, and or remember the scene, Jerry begged this very line, over, and over, until it registered to his ego-maniacal client.  I thought it fitting to explain this to certain employees that need some help understanding the objective from time to time.  Sometimes it is hard to convince someone that the objective is for their own good, but to get there, sometimes, you have to look beyond yourself.  Managing people for instance.  Almost all of a managers success lies in the success of the people being managed.  If they don’t feel successful, needed, or included, your success as a manger will be limited.  If a farmer managing a field fails to water, fertilize, and make sure there is proper sunlight and pest prevention, the fruit will be average.  The crop in the sales and business management world is people and the fruit is the success of the teams labor.  If you don’t provide opportunity you will see nominal performance.  Sometimes you have to get down on your knees to show the opportunity, and possibly even straight out beg for your people to take advantage of it, “Help ME, help you!” but when that light comes on, you will see the fruit.  Businesses fail when they fail their people.