Feedback is an interesting thing. Sometimes you hope for it, sometimes, you pray it never comes. That being said, feedback by itself, is a very important tool. Not only in the music world (pun intended) is feedback an important issue, but in the business world as well. If you can handle it early, dial it in, well, everything will surely go better then expected. If you are able to get to it early well, you are able to curb potential issues (infections) that could send your business off the rails. Feedback is possibly the most important tool you have, it really only comes from your customers.
Feedback can be forced, surveys and what-not, but that is usually not the most useful. Sure, you can blanket the particular market with call center’s and e-mail blasts, but what data, real data, are you getting? More and more companies are baiting customers to give feedback with points or gift cards which makes the customer want to give a favorable rating so they don’t miss out on the 2500 points to their loyalty club membership, or whatever. The best feedback a business, sales person or interviewee can get, is the hard, not asked for, or even better, asked for, direct, in your face type of feedback. Let’s face it, Yelp (TM) has changed the way we all go to market, in a good way. We have all had to up our collective game, no? I say YES! It’s about time we all take a long, hard look at how we (by “we” I mean everyone in your business, our business, whatever business) go to market every day. If you have to make some hard demands, make them. If you have to make some tough choices, make them. If you have to cut, then cut. Grow, well then grow. It may not seem the best time to do so but, is it ever? If you have done your homework (and you have better done your homework), crunched the data, bit the darn bullet, then make these things happen. Push NOW. The rear view mirror is just that, what’s behind you. Can you see your competition back there?